Clickfunnels – Features, Prices, Experience & Alternative [Deutsch]

Clickfunnels under test. What is the software really good for?
Clickfunnels is currently the most popular software to create landing pages and funnels for selling various products. The company was founded only a few years ago (2014) by Russel Brunson. Since then, it has completely revolutionized the market. Hundreds of thousands of online marketers, sellers and entrepreneurs are now using the software to sell their products, but is the hype justified and is it really worth buying? We got to know the software years ago and know it inside out. Therefore, here is an objective review of Clickfunnels about all the advantages, features, prices as well as potential alternatives. Thus, everyone can decide for themselves whether they should use clickfunnels.

Why build Funnles?

This question is quite justified, because Clickfunnels, as the name suggests, is designed to build funnels. But why should you build funnels at all and what advantage does this type of sales offer. Here are the most important points that speak for the construction of Funnels independent of Clickfunnels.

Higher conversion rate – The main advantage of funnels is the comparatively higher conversion rate. No matter if purchase, email opt in or action of any other kind. The conversion rate is usually much higher with funnels. This is because the focus is 100% on the product and you only move forward step by step. In online stores or other sales platforms or sales channels, there are many aspects that distract from the purchase and thus lower the conversion rate.

Faster setup – Creating a funnel usually takes just a few minutes. Depending on the size possibly a few hours. This cannot be compared to websites and stores which usually take days or weeks to build. Especially beginners will succeed faster with Clickfunnels, because the implementation is easier and faster.

Upsells, Crosssells & Downsells – The full power of Funnels can be played out with numerous other sales options. This is because upsells, crosssells & downsells can drastically increase the AOV (Average Order Value). Once you have clicked further and bought the product or declined the purchase, the next offer comes immediately. This suggests an upsell or downsell, depending on the previous action, to further maximize the customer’s spend.

In summary, funnels work so well because they set many triggers from a psychological perspective. On the one hand, you will not be rejected during the purchase and on the other hand, you can make further purchases (upsells, downsells & crosssells) easily with a mouse click even if you have already completed the actual purchase. For the operator, creating funnels is now child’s play and comparatively quick to implement.

Russel Brunson

One of the pioneers in funnel construction is Russel Brunson. He understood how to build lucrative sales funnels and scale businesses of various types through these techniques. That was also the reason why he founded Clickfunnels. He also wanted to make it possible from a technical point of view for everyone to build sales funnels and profit from them. Learn its biggest secrets for free now and master funnel building.

Russel Branson Funnel Construction

Advantages & Functions

The most important question an entrepreneur should ask himself is what are the advantages of using certain software. After all, there are numerous ways to buy products on the Internet. Starting from Shopify, to Woocommerce, to Lead Pages. Here are the main features and benefits of Clickfunnels which have brought the company to the top in recent years.

#1 in Funnel Construction

As the name Clickfunnel suggests, it’s about building funnels and nothing else. The core competence of Clickfunnels is the professional construction of funnels. The so-called funnels are currently one of the most innovative and lucrative forms of online sales. The customer is guided through the purchase step by step and in the simplest way possible.

There are no more “complicated” shopping carts or anything like that. The customer only has to click on continue and can also add further products (via up sell or cross sell) with a simple mouse click. The result is an incredibly high conversion rate with easily integrated up & cross sells.

Clickfunnels focuses only on this form of sales and is therefore also at the top when it comes to funnel builders.

Simple Visual Builder & Templates

The clue behind it is that Clickfunnels are extremely easy to implement. The final result is professional and looks sophisticated but the implementation is a breeze. This is because building a funnel with Clickfunnels is based purely on the drag & drop principle. This means that with a visual builder you can simply drag pre-made elements into the page and edit them visually.

Unlike other software, you don’t need any knowledge of HTML 5 or CSS to build a professional funnel. Clickfunnels allows companies and entrepreneurs to focus on what they do best, and that’s making and developing ingenious products. According to Russel Brunson, Founder & CEO of Clickfunnels, the sales process should not be a hurdle for the entrepreneur but a breeze. For this purpose, he created Clickfunnels.

But there is an even simpler way. Instead of building the funnels yourself using Drag & Drop Visual Builder, you can import entire funnels with the click of a mouse. Within a few seconds you have a complete funnel which has already been used successfully by numerous other companies and therefore works. When building a funnel, there are many ways to optimize them and this is what some developers and so-called “funnel hackers” have specialized in. Mostly these are provided for free and you can easily import them and use them yourself.

Webinars & Email Flows

Moreover, with Clickfunnels you can also host automated webinars and create email flows. These are additional functions which are extremely practical in combination with funnels. Of course, you can connect them with AWeber, GetResponse, Mailchimp and other email providers. In the meantime there is also the possibility to test webinars with the e-mail provider
to test them yourself.



The functionality is particularly high in that there are numerous integrations to make Clickfunnels even more viable. This includes numerous integration possibilities with other softwares such as Shopify & Woocommerce. Both e-commerce platforms or CMS are currently leaders in online shopping and the numbers continue to rise. Clickfunnels offers easy integration possibilities to mentioned platforms to process orders in the e-commerce area via funnels. Thus, both worlds “classic online stores” and “modern funnels” are combined.

In addition, Clickfunnels continues to focus on innovation and invests a lot of money and time in development. There are constant updates and renewals to remain at the forefront of funnel builders.

Affiliate system

A novelty which has only recently become possible is the creation of affiliate programs via clickfunnels. So you can easily set up an affiliate area with just a few clicks in the Clickfunnels dashboard. Thus, Clickfunnels also replaces numerous complicated and expensive affiliate systems for its own products. Until now, the creation of an affiliate area was associated with a relatively large amount of effort, but with Clickfunnels, this process can be completed in just a few clicks.

Coming Soon: CRM & Membership Site Software

Since Clickfunnels is constantly working on improving the usability and functionality, there are already a few previews on new features that will be added soon. These include a complete CRM (Customer Relationship Management) system and a membership area for existing customers.

Clickfunnels functions

A more functional alternative is
represents. The software is suitable for building complete websites, stores, landing pages and funnels of all kinds. It is virtually the Allin1 solution in online marketing. In addition, the price is cheaper.

Get started now with GetResponse

Prices and costs

Basically, there are three price levels for Clickfunnels. The two most popular are the Beginner Package at $97 and the Suite at $297. For beginners and sole traders, the Beginner Package is perfectly sufficient. It fulfills the most important functions to successfully sell products and the like. The advantage of the Suite is simply that there are no more limitations in terms of funnels, pages, visitors, contacts and domains. This is especially interesting for ambitious entrepreneurs or companies.

The third package would be a custom package and is for all those who need customized solutions. Depending on what demands you have, you should choose the appropriate package. There is an overview

If you are not sure if it is really worth the money, you can test Clickfunnels here for free for 14 days.

Clickfunnels cost 1024x515

Affiliate program
Clickfunnels also has its own affiliate program with which it is possible to promote the software and receive commissions. These commissions are currently around 40% on all products and recurring. With a membership taken out through the affiliate link, you thus get a return of around $38 (40% of $97) paid out and that every month. For higher plans, the distributions are correspondingly even higher. In addition, there are upsells for coaching, books and other products. 100 active subscriptions result in monthly payouts of about $3800. That alone would be enough to live on. Russel Brunson loves his customers and affiliates accordingly high is the conversion rate and the payout to the affiliates. A brilliant affiliate program for all those who like to do affiliate marketing and want to build a passive income.


We started working with Clickfunnels over 2 years ago and are very satisfied. In the meantime, we also build funnels with Elementor Pro, currently the best page builder for Woocommerce, and have already achieved good results. However, Clickfunnels convinces with the simple and fast operation. Creating professional funnels is a breeze even for beginners.

At first, we were skeptical because the company is still quite young, but the numbers confirm the success and professionalism behind it. We used clickfunnels mainly to create so-called lead magnets and freebies.

Case Study – Example

One of the most famous examples of successful clickfunnels is the story of Trey Lewellen and his flashlight. He first found the product on Amazon and then sourced it himself in China. After that, he sold it millions of times through Clickfunnels. There are numerous videos and interviews on YouTube about Trey and how he got to the top of the sales charts with a simple product.

Clickfunnels Landing Page Tutorial

Here is a simple tutorial that explains how to create a landing page with clickfunnels within minutes. You can immediately see the strength of Clickfunnels and that is the fast implementation and creation of funnels via drag and drop visual builder. You can also see how simple the user interface is designed.

As described above, you can build a working Land Page yourself with a few clicks or simply import it.

The best alternative

But Clickfunnels is not without competition. There are now numerous other providers who have recognized the success and offer similar solutions. Currently, however, there is no solution that can hold a candle to Clickfunnels in terms of functionality and usability. However, here are alternative solutions with which you could work with certain restrictions.

GetResponse – #1 Alternative

GetResponse is one of the most popular email marketing tools on the market and has also been around for almost 20 years. But what does this have to do with landing pages / funnels? In the meantime, the functionality of GetResponse has been expanded to such an extent that it is no longer possible to speak of a pure email marketing tool.

With GetResponse you get an allin1 marketing solution for generating leads, selling products, building funnels and automating email marketing. You can create the complete sales funnel from A-Z with GetResponse. This starts when creating the ads for Facebook and Instagram goes. The traffic can then be sent directly to a landing page with email opting / sales offer or first to a webinar. Once you have collected the data you can retarget the user on Facebook, Instagram etc and send them through a complete email funnel until they finally come back to the sales page.

In comparison, the focus here is still very much on email marketing and the remaining functions have only been added over the last few years. Thus also still expansion capable. But still an interesting tool which is also much cheaper than Clickfunnels.


Try Getresponse Free Now

Builderall – AllinOne Tool

Another interesting competitor on the market is
and also comes from the USA. The software is a true Swiss army knife when it comes to online marketing. From building landing pages to hosting webinars to complete course & membershipareas, everything is offered. With Builderall, as the name suggests, you can build anything. It is a brilliant tool when it comes to selling digital products in particular. Price-wise, it is even much cheaper than Clickfunnels. Those who are looking for a better price-performance ratio will probably find the best solution with Builderall.

Builderall Funnel

Try Builderall for free now

Thrive Themes

Another possibility to build funnels on WordPress basis is
Thrive Themes
. It is basically a collection of WordPress themes with plugins which in the overall package offers very similar functionality to Clickfunnels. The only big difference is, of course, that you have to host the site yourself and are responsible for it.

Moreover, just like Elementor, Thrive Themes also offers the possibility to build complete websites. The company thus offers a complete solution. Definitely an interesting solution with many conversion optimized features.

The costs are ultimately even cheaper but you need a little more know-how in the implementation.

Thrive Themes


However, if you are looking for a German contact, you should go to Elopage. The company from Berlin is a true pioneer from the scene and that although it does not come from the USA. The provider will be particularly interesting for German companies, because data protection, security, DSGVO compliance and German quality support are Elopage’s strengths.

The functionality is again particularly large. From landing pages to small websites to courses and funnels, you can create anything. Again, this is an All1One tool that replaces many other tools. However, Elopage can be connected to other tools and offers great integration possibilities.

WordPress with Elementor Pro

Elementor Pro
has become one of the best page builders for WordPress websites in the last years and months. The functionality is incredibly large and the possibilities are almost limitless. Meanwhile, it is also possible to build certain funnels with Elementor and not bad at all.

If you already use Elementor Pro for web projects, you can definitely build professional funnels with it. However, if you start from 0, you should rather switch to Clickfunnels right away. Because Clickfunnels has been developed exclusively for creating Funnels. In addition, the site must of course be self-hosted.

framework that goes hand in hand with Elementor Pro Page Builder has now released its own guide to creating an alternative. It explains in detail how to build a funnel with WordPress, the Astra theme and Elementor which can work just like a clickfunnel. For all WordPress / Astra / Elementor users definitely an interesting alternative.

Lead Pages

One software which is not necessarily specialized in generating leads is Lead Pages. Following the motto “Turn Leads Into Customers”, Lead Pages offers the possibility to easily build highly converting landing pages. There are two PageBuilders: “Beginner” and “Expert”. Thus, you can build landing pages of varying sophistication depending on your skill level. For the low price, this is an absolutely interesting software, especially if you only want to build landing pages.


Clickfunnels is good at one thing and that is building funnels. The software specializes for over 5 years only this one goal. The result is an incredibly easy-to-use software with high functionality. If you want to build landing pages and funnels only, Clickfunnels will be the best solution. Because that’s what the software does best and the company is constantly working to improve it.

The main advantage is the ease of implementation while maintaining a high level of professionalism in terms of design and functionality. In addition, there is a large library of elements and templates of prefabricated funnels which can be easily imported and used. It could hardly be simpler and more effective.