Privacy policy

Introduction

We have created this privacy statement to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and the Data Protection Act (DSG), what information we collect, how we use, store and share data, as well as what decision-making options you have as a visitor to this website. We have made every effort to describe complex, technical issues in a simple and understandable way.

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Table of contents

Responsible

Zeitgeist Agentur GmbH
Burggasse 15
8010 Graz
Österreich

Geschäftsführer: Samuel Bauer

ATU75345468
FN 528165 p Landesgericht für ZRS Graz

Bank: Steiermaerkische Sparkasse
IBAN: AT10 2081 5000 4309 3079

Email: office@zeitgeist.co
Phone: +43 316 813330

Overview

The following table summarizes the types of data processed and the purposes of their processing, referring to the data subjects.

Types of processed data

  • Basic data (e.g. names, addresses)
  • Content data (e.g. text input, photos, videos)
  • Contact details (e.g. e-mail, telephone numbers)
  • Meta/communication data (e.g. device information, IP addresses)
  • Usage data (e.g. web pages visited, interest in content, access times)
  • Location data (data indicating the location of an end user’s terminal).
  • Contract data (e.g. subject of contract, term, customer type)
  • Payment data (e.g. bank details, invoices, payment history)

Categories of data subjects

  • Business and contractual partners
  • Interested parties
  • Communication partner
  • Customers
  • Users (e.g. website visitors, users of online services)

Processing purposes

  • Provision of our online services and user experience
  • Visit Promotion Evaluation
  • Office and organizational processes
  • Cross-device tracking (processing of user data across devices for marketing purposes)
  • Direct marketing (e.g. by e-mail or by post)
  • Feedback (e.g. collect feedback via the online form)
  • Interest-based and behavioral marketing
  • Contact requests and communication
  • Conversion measurement (measurement of the effectiveness of marketing measures)
  • Profiling (creating user profiles)
  • Remarketing
  • Reach measurement (e.g. access statistics, recognition of returning visitors)
  • Security measures
  • Tracking (e.g., interest/behavior profiling, use of cookies).
  • Contractual services and service
  • Management and response to requests
  • Target group formation (identification of marketing-relevant target groups or other content)

Legal basis

In the following, we inform you about the legal basis of the General Data Protection Regulation (GDPR) on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations in your or our country of residence and domicile may also apply.

  • Consent (Section 6 (1) p. 1 lit. a DSGVO) – The data subject has consented to the processing of his/her personal data for one or more specific purposes.
  • Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. DSGVO) – Processing is necessary for the performance of a contract to which the data subject is party or for the performance of pre-contractual measures taken at the request of the data subject.
  • Legally binding (Art. 6 para. 1 p. 1 lit. c. DSGVO) – Processing is necessary to comply with a legal obligation to which the controller is subject.
  • Protection of legitimate interests (Art. 6 (1) p. 1 lit. d. DSGVO) – Processing is necessary to protect the legitimate interests of the data subject or another natural person.
  • Legitimate interests (Art. 6 para. 1 p. 1 lit. 1 f. DSGVO) – Processing is necessary to protect the interests of the controller or a third party, except where the interests or fundamental rights and freedoms of the data subject which require the protection of personal data override.

National data protection provisions in Austria: In addition to the data protection provisions of the basic data protection regulation, national provisions apply to data protection in Austria. This includes, in particular, the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act – DPA). In particular, the Data Protection Act contains specific provisions on the right of access, the right of rectification or erasure, the processing of special categories of personal data, processing for other purposes and transmission, and automated decision-making in individual cases.

Security measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

In particular, the measures include ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to, entry, dissemination, security and segregation of, and access to, data. In addition, we have implemented procedures to ensure the exercise of data subjects’ rights, the deletion of data and the response to data breaches. In addition, we take the protection of personal data into account as early as the development or selection of hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Transmission and use of personal data

In the course of processing personal data, it is possible that the data will be transferred to other bodies, companies, legally independent organizational units or persons or passed on to them. Recipients of this data may be, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content integrated into a website. In this case, we observe the legal provisions and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data. See also “Extensions, functions and content as well as order fulfillment with third-party providers”.

Data processing in third countries (non-EU)

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of using third-party services or disclosing or transferring data to other persons, entities or companies, this will only be done in accordance with the legal provisions.

Without our express consent or transfer required by contract or law, we will only process or have processed the data in third countries with a recognized level of data protection, including U.S. processors certified under the Privacy Shield, or on the basis of special safeguards, such as contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection provisions (Art. 44 to 49 DSGVO, information page of the EU Commission): https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection ).

Cookies use

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after the user’s visit to an online service. Stored information may include, for example, language settings on a website, login status, a shopping cart, or where a video was viewed. The term “cookies” also includes other technologies that perform the same functions as cookies (e.g., when user information is collected using pseudonymous online identifiers, also known as “user IDs”)

The following cookie types and functions are distinguished:

  • Essential (also: essential or necessary) cookies: Cookies may be absolutely necessary for the operation of a website (e.g. to save the language selection, the shopping cart, logins or other user inputs or for security reasons).
  • Functional cookies: Provision of optional functions of this website or third-party providers.
  • Persistent cookies: Persistent cookies remain stored even after the browser is closed. For example, login status can be saved or preferred content can be displayed directly when the user revisits a website. Such a cookie may also store the interests of users used for reach measurement or marketing purposes.
  • External media: Access to external media for the purpose of content and function provision, e.g. YouTube videos or Google Maps, which results in the use of cookies, mainly from third-party providers.
  • Statistics Cookies: These cookies help us to quantify and improve the performance of our content and offers. There is no profiling and personal IP addresses are always anonymized.
  • Marketing and Personalization Cookies: These cookies are generally used to measure user reach and when a user’s interests or behavior (e.g., viewing certain content, using features, etc.) on individual websites are stored in a user profile. Such profiles are used, for example, to show users content that matches their potential interests. This process is also known as “tracking”, i.e. following the potential interests of users. If we use cookies or “tracking” technologies, we will notify you separately in our Privacy Policy or as part of the process of obtaining consent.

Information about legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is your declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in a business operation of our online offer and its improvement) or, if the use of cookies is necessary for the fulfillment of our contractual obligations.

General information about revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke any consent given or to object to the processing of your data using cookie technologies (collectively referred to as “opt-out”). You can initially declare your objection via your browser settings, e.g. by deactivating the use of cookies (which may also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes may also be raised by a variety of services, in particular in the case of tracking, through the U.S. website http://www.aboutads.info/choices/, or the EU site http://www.youronlinechoices.com/, or generally on http://optout.aboutads.info.

Processing of cookie data on the basis of consent: Before we process or have processed data in the context of the use of cookies, we ask the user for consent that can be revoked at any time. Before consent has been given, we may use cookies that are necessary for the operation of our online services. They are used on the basis of our interest and the interest of the user in the expected functionality of our online offer.

  • Types of data processed: Usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal basis: consent (§ 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (§ 6 para. 1 sentence 1 lit. f. DSGVO).

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Commercial and business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with contractual partners (or pre-contractual), e.g. to respond to inquiries.

We process this data to fulfill our contractual obligations, to protect our rights and for the administrative tasks and business organization associated with this data. Within the framework of applicable law, we only disclose the data of the contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the contractual partners (e.g. telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or involved tax authorities).

We inform the contractual partners which data is required for the aforementioned purposes before or in the course of data collection, e.g. in online forms, by means of special labeling (e.g. colors) or symbols (e.g. stars or the like) or in person.

We delete the data after expiry of the legal warranty and comparable obligations, i.e. generally after 4 years, unless the data is stored in a customer account, e.g. as long as it must be kept for legal archiving reasons (e.g. for tax purposes generally 10 years). The data transmitted to us by the contractual partner within the framework of an order will be deleted in accordance with the specifications of the order, in principle after the order has been completed.

Insofar as we use third-party providers or platforms to provide our services, the general terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Economic analyses and market research: For economic reasons and in order to be able to recognize market trends, wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby contractual partners, interested parties, customers, visitors and users of our online offer may fall within the group of data subjects.

The analyses are performed for business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, we may take into account the profiles of registered users and their information, for example, about the services used. The analyses serve us alone and are not passed on to the outside, unless they are anonymous analyses with summarized, i.e. anonymized values. Furthermore, we respect the privacy of users and process data for analysis purposes as pseudonymously as possible and, if possible, anonymously (e.g., as aggregated data).

Store and e-commerce: we process the data of our customers to enable them to select, purchase, order or book the selected products, goods, events, services and/or related services, as well as their payment and delivery or execution.

The required information will be identified as such as part of the order or similar purchase process and will include the information necessary for delivery, provision and invoicing, as well as contact information to enable us to provide advice and order-specific information.

  • Types of data processed: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment behavior), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Affected parties: prospective customers, business and contractual partners, customers.
  • Processing purposes: contractual services, contact requests and communication, office and organizational operations, management and response to requests, evaluation of visits, marketing by interests and behavior, profiling (creation of user profiles), security measures.
  • Legal basis: fulfillment of the contract and pre-contractual investigations (Art. 6 para. 1 p. 1 lit. b. DSGVO), legal obligation (Art. 6 para. 1 p. 1 lit. c. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Payment service provider

In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer efficient and secure payment options to data subjects and use other payment service providers (together “payment service providers”) in addition to banks and credit institutions.

Data processed by payment service providers includes inventory data such as name and address, bank data such as account or credit card numbers, passwords, TANs and checksums, and contract, total and recipient data. The information is needed to complete the transactions. However, the data entered is only processed and stored by the payment service providers. This means that we do not receive account or credit card related information, only information with confirmation or negative information about the payment. Under certain circumstances, the payment service provider may transmit the data to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. Please note the terms and conditions and privacy information of the payment service providers.

The General Terms and Conditions and the data protection information of the respective payment service providers, which are available on the respective websites or transaction applications, shall apply to payment transactions. We point out that this is also done for the purpose of further information and assertion of revocation, information and other affected rights.

  • Types of data processed: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment behavior), contract data (e.g. subject matter of contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), contact data (e.g. e-mail, telephone numbers).
  • Affected persons: Customers, interested parties.
  • Processing purposes: contractual performance and service.
  • Legal basis: Performance of contractual and pre-contractual investigations (Art. 6 para. 1 p. 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Services and service providers in use:

Blogs and publication media

We use blogs or comparable means for online communication and publication (hereinafter “publication medium”). Readers’ data are processed only for the purposes of the publication medium, to the extent necessary for presentation and communication between authors and readers or for security reasons. For the rest, we refer to the information on the processing of visitors to our publication medium within the framework of this privacy policy.

Comments and contributions: When users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests. This is done for our security if someone leaves illegal content (insults, forbidden political propaganda, etc.) in comments and posts. In this case, we may be prosecuted for the comment or post itself and are therefore interested in the identity of the author.

We also reserve the right to process user information for the purpose of spam detection based on our legitimate interests.

On the same legal basis, in the case of surveys, we reserve the right to store the IP addresses of users for their duration and to use cookies to avoid multiple voting.

The personal data, contact and website information as well as the content information provided in the context of comments and contributions will be stored by us permanently until the user objects.

  • Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers), content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Processing purposes: contractual performance and services, feedback (e.g. feedback collection via online form), security measures, administration and response to requests.
  • Legal basis: fulfillment of the contract and pre-contractual investigations (Art. 6 para. 1 sentence 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO), consent (Art. 6 para. 1 sentence 1 lit. a DSGVO), protection of vital interests (Art. 6 para. 1 sentence 1 lit. d. DSGVO).

Contact functions and forms

When contact is made (e.g. via contact form, quiz, lead form, e-mail, telephone or social media), the data of the inquiring persons is processed to the extent necessary to respond to the contact inquiries and the requested actions.

Responding to contact requests in the context of contractual or pre-contractual relationships is done to fulfill our contractual obligations or to respond to (pre-)contractual inquiries and otherwise based on the legitimate interest in responding to the inquiries. External service providers can also be used for this if required (see Extensions, functions and content).

  • Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. email, phone numbers), content data (e.g. text input, photos, videos).
  • Affected parties: communication partners.
  • Purposes of processing: contact requests and communication.
  • Legal basis: Performance of contractual and pre-contractual investigations (Art. 6 para. 1 p. 1 lit. b. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).

Provision of the website and web hosting

To provide our Online Services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the Online Services can be accessed. For this purpose, we may use infrastructure and platform services, computer capacity, storage space and database services, and security and technical maintenance services.

The data processed in the course of providing the hosting service may include all information about the users of our online service that is collected in the course of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online offers to browsers, as well as all entries within our online offer or websites.

Email sending and hosting: The web hosting services we use also include the sending, receiving and storing of emails. For this purpose, the addresses of the recipients and senders as well as further information about the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data may also be processed for SPAM detection. Please note that e-mails on the Internet are usually not sent in encrypted form. Email is usually encrypted in transit, but not on the servers from which it is sent and received (unless a so-called end-to-end encryption method is used). Therefore, we cannot take responsibility for the transmission path of e-mails between the sender and the reception on our server.

Collection of access data and log files: We (or our web hosting provider) collect data (so-called server log files) each time the server is accessed. The server log files may contain the address and name of the web pages and files accessed, the date and time of access, the volume of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.

The server log files may be used for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure server utilization and stability.

  • Types of data processed: Content data (e.g. text input, photos, videos), usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Hosting and web service provider

We use external service providers to help us operate our website. These have been carefully selected and commissioned by us, are bound by our instructions and are regularly inspected. This cooperation is based on agreements with data processors in accordance with Article 28 GDPR. These external service providers, who provide us with technical support (e.g. web hosters, programmers), usually have at least the possibility to access personal data. Such access is not intended. However, we cannot rule out the possibility that, in individual cases, certain personal data may be passed on to these providers as part of their activities. From a data protection perspective, these are so-called recipients (Article 4(9) GDPR) of personal data.

We cooperate with the following service providers:

Hosting, Data Center: Droptop GmbH, Am Grashorn 8, 14548 Schwielowsee, Germany
Web development, support: TRE – Information Engineering e.U., Teichhofweg 3/2, 8044 Graz, Austria, https://1wp.co

Content Delivery Network

This website uses Cloudflare to make the website faster and more secure. Provider is the company Cloudflare, Inc, 101 Townsend pc, San Francisco, CA 94107, USA.

Cloudflare collects information from website visitors. This includes IP addresses, system configuration information, and other information about traffic to and from the site that results from browser activity. This information helps Cloudflare identify new threats, identify willing third parties, and provide more robust security protection for this website. The data may be stored on Cloudflare servers in the USA.

Cloudflare sets cookies to provide these functions.
Data collected: Here you can find information about which cookies are set.
Legal basis: Art. 6 para. 1 1 p. 1 lit. f GDPR
Storage period: up to one year

Cloudflare provides web optimization and security services to improve and protect websites. These include a reverse proxy, a pass-through security service, and a content distribution network.

Cloudflare is an active member of the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0. For more information about Cloudflare’s privacy policy, please visit https://www.cloudflare.com/de-de/privacypolicy/.

Newsletter

We send newsletters, e-mails and other electronic notifications (hereinafter referred to as “newsletter”) only with the consent of the recipient or a legal permission. If the contents of the newsletter are explicitly described within the scope of the registration, they are decisive for the user’s consent. In addition, our newsletters contain information about our services and us.

To subscribe to our newsletter, all you need to do is enter your e-mail address. However, we may ask you to provide a name for the purposes of a personal address in the newsletter or further information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: Registration for our newsletter always takes place in a so-called double opt-in process. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with external e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the login and confirmation time as well as the IP address. Likewise, changes to your data stored with the sending provider are logged.

Deletion and restriction of processing: We are entitled to keep the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to prove prior consent. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the event of obligations to permanently comply with objections, we reserve the right to store the e-mail address in a blacklist exclusively for this purpose.

The registration process is recorded on the basis of our legitimate interests to prove that it has been carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interest in an efficient and secure sending system.

References to legal bases: The newsletter is sent on the basis of the recipient’s consent or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent permitted by law, e.g. in the case of existing customer advertising. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to demonstrate that it has been carried out in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Performance measurement: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are recorded.

This information is used to technically improve our newsletter based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis includes determining whether newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is not our intent, nor is it the intent of the disposition service provider, to monitor individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the performance measurement are carried out with the express consent of the user on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system that serves both our business interests and the expectations of the user.

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled or contradicted.

  • Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
  • Affected parties: communication partners.
  • Processing purposes: direct marketing (e.g. by e-mail or post).
  • Legal basis: consent (§ 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (§ 6 para. 1 sentence 1 lit. f. DSGVO).
  • Opposition (Opt-Out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or you can otherwise use one of the contact options mentioned above, preferably by e-mail.

MailChimp

We send newsletters with MailChimp and use functions of the newsletter service MailChimp of The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA on this website to register for newsletters.

Subscribe to newsletter: When you sign up for our newsletter on our website, the data you enter will be stored under MailChimp.

Deletion of your data: You can revoke your consent to receive our newsletter at any time within the email you receive by clicking on the link below. Once you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

Newsletter Rating: When you receive a newsletter via MailChimp, information such as IP address, browser type and email program is stored to inform us about the performance of our newsletter. MailChimp can determine whether the email has arrived, whether it has been opened, and whether links have been clicked on using the images integrated in the HTML emails, known as web beacons (details can be found at https://kb.mailchimp.com/reports/about-open-tracking). All this information is stored on MailChimp’s servers, not on this website.

MailChimp is an active member of the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, visit https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. You can find out more about MailChimp’s use of cookies at https://mailchimp.com/legal/cookies/, and information about MailChimp’s data protection (privacy policy) at https://mailchimp.com/legal/privacy/.

Online marketing

We process personal data for online marketing purposes, which may include, in particular, marketing advertising space or presenting advertisements and other content (collectively, “Content”) based on users’ potential interests and measuring their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedures are used to store the user information relevant to the presentation of the aforementioned content. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information about usage times. If the user has consented to the collection of their location data, this can also be processed.

The IP addresses of the users are also stored. However, we use available IP masking methods (e.g., pseudonymization by shortening the IP address) to protect users. In the online marketing process, user data (e.g. e-mail addresses or names) is not usually stored, but pseudonyms are. This means that both we and online marketing providers do not know the actual identity of users, only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or with similar methods. These cookies can usually be used later on other websites that use the same online marketing process, they are read and analyzed for the presentation of content, supplemented with additional data and stored on the server of the provider of the online marketing process.

Exceptionally, pure data can also be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing methods we use and the network connects the profiles of the users in the above data. We ask you to note that users may enter into additional agreements with providers, e.g. by agreeing to them during registration.

We only get access to aggregate information about the success of our ads. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., for example, to a contract being concluded with us. Conversion measurement is used exclusively to analyze the success of our marketing measures.

Legal basis information: When we ask users to consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, User Data will be processed on the basis of our legitimate interests (i.e., interest in providing efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Facebook Pixel: With the help of the Facebook Pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offering as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads that we place on Facebook only to those users on Facebook and within the services of partners cooperating with Facebook (so-called. “Audience Network” https://www.facebook.com/audiencenetwork/) who have also shown interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products visible from the websites visited) that we transmit to Facebook (so-called “custom audience”). With the help of Facebook pixels, we also want to make sure that our Facebook ads match the potential interest of users and are not distracting. Facebook pixels also allow us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were directed to our website after clicking on a Facebook ad (so-called “conversion measurement”).

  • Types of data processed: Usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (data indicating the location of an end user’s device).
  • Data subjects: Users (e.g. website visitors, users of online services), interested parties.
  • Processing purposes: tracking (e.g. interest/behavior profiling, use of cookies), remarketing, visit action scoring, interest- and behavior-based marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), reach measurement (e.g. access statistics, recognition of returning visitors).g.B. access statistics, recognition of returning visitors), targeting (determination of marketing-relevant target groups or other content outputs), cross-device tracking (cross-device processing of user data for marketing purposes).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: consent (§ 6 para. 1 sentence 1 lit. a DSGVO), legitimate interests (§ 6 para. 1 sentence 1 lit. f. DSGVO).
  • Possibility of objection (opt-out): We refer to the data protection references of the respective providers and the objection options given to the providers (so-called “opt-out”). If no explicit opt-out option has been specified, it is possible to disable cookies in your browser settings. However, this may limit the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in the summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. (b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Area-wide: http://optout.aboutads.info.

Services and service providers in use:

Social networks

We maintain online presences in social networks in order to communicate with users active there or to offer information about us there.

We would like to point out that the processing of user data may also take place outside the territory of the European Union. This may pose risks to users, for example, because it may make it more difficult to enforce user rights. With respect to U.S. providers that are certified under the Privacy Shield or offer comparable guarantees for a secure level of data protection, we point out that they are thereby obligated to comply with EU data protection standards.

In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The usage profiles can also be used, for example, to serve advertisements within and outside the networks that presumably correspond to the users’ interests. For this purpose, cookies are usually stored on the user’s computer, on which the user’s usage behavior and interests are stored. In addition, data may also be stored in user profiles independently of the devices used by users (especially if users are members of and logged in to the respective platforms).

For a detailed description of the respective forms of processing and the options to object (opt-out), please refer to the privacy statements and information provided by the operators of the respective networks.

Also with regard to requests for information and the assertion of rights of the data subjects, we point out that these can be asserted most effectively with the providers. Only providers have access to users’ data and can take appropriate action and provide information directly. If you still need help, you can contact us.

  • Types of data processed: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, phone numbers), content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Processing purposes: contact requests and communication, tracking (e.g. interest/behavior profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services and service providers in use:

Extensions, functions and content as well as order fulfillment with third-party providers

We include functional and content elements in our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These can be, for example, graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as “content”). In addition, personal data (as well as IP address, form input, interactions, etc.) may be transferred to third-party providers, such as customer relationship management web software, for order fulfillment. However, this does not imply that these third parties have insight or access to this content.

The integration always requires that the third-party providers of this content process the user’s IP address, as they could not send the content to their browser without the IP address. The IP address is therefore required for the display of this content or functionality. We strive to use only the content whose respective providers use the IP address only for the distribution of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also called “web beacons”) for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor numbers on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, websites to visit, visit times and other information about the use of our online services, as well as links to such information from other sources.

Legal basis information: When we ask users to consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, User Data will be processed on the basis of our legitimate interests (i.e., interest in providing efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g. web pages visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), certain user inputs and interactions (e.g. form data).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Processing purposes: Provision of our online offer and user-friendliness, contractual performance and service.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f. DSGVO).

Services and service providers in use:

  • Google Fonts: We integrate the fonts (“Google Fonts”) of the provider Google, whereby the user’s data is used solely for the purpose of displaying the fonts in the user’s browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform display and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website:
  • Google Maps: We integrate the maps of the service “Google Maps” of the provider Google. The data processed may include, in particular, IP addresses and location data of users, which are not collected without their consent (usually as part of the settings of their mobile devices). Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https: //maps.google.de; privacy policy: https: //policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW; opt-out: https://tools.google.com/dlpage/gaoptout?hl=de, ad display settings: https://adssettings.google.com/authenticated.
  • Google reCaptcha: We use the service “reCaptcha” to recognize bots, e.g. for entries in online forms. User behavioral data (e.g., mouse movements or queries) are analyzed to distinguish between humans and bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https: //www.google.com/recaptcha/; privacy policy: https: //policies.google.com/privacy; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW; opt-out: http://tools.google.com/dlpage/gaoptout?hl=de, ad display settings: https://adssettings.google.com/authenticated.
  • Zapier: For the integration of various databases and tools, we use Zapier, a service of Zapier Inc, 548 Market St #62411, San Francisco, California 94104, USA. With the exception of payment data, customer data may be transmitted. Privacy Policy: https://zapier.com/privacy/; Zapier participates in the Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TNk2AAG.
  • Microsoft and Office 365: This website uses Microsoft services to receive and process email communications from its visitors. Privacy Policy: https://products.office.com/de-at/business/security-and-compliance/data-protection; Microsoft participates in the Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK.
  • Use of Customer Relationship Management Software (“CRM”): Interactions of this Website, such as submission of forms, may be routed to third party customer relationship management software. We update this section or inform separately before this happens, which provider and which of your personal data we transfer, store and process. In any case, we attach great importance to data protection compliance and ensure that third-party providers comply with the requirements of the GDPR or the Privacy Shield, or have this contractually assured.

Data deletion

The data processed by us will be deleted in accordance with the statutory provisions as soon as their consent permitted for processing is revoked or other authorizations no longer exist (e.g. if the purpose of processing this data no longer applies or it is no longer necessary for the purpose).

If the data are not deleted because they are needed for other and legally permissible purposes, their processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary for the assertion, exercise or defense of legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided in the context of the individual data protection notices of this privacy policy.

Modification and update of the privacy policy

We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the data protection declaration as soon as the changes we have made in data processing make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

You can find the date of the last update in the section “Responsible party within the meaning of the GDPR”.

Rights of the data subjects

You are entitled to various rights under the GDPR, in particular under Articles 15 to 18 and 21 of the GDPR:

  • Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you on the basis of Art. 6(6) 1 lit. e or f DSGVO; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of advertising; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to revoke consent: You have the right to revoke any consent you have given at any time.
  • Right of access: you have the right to request confirmation of the processing of the data in question and to request access to this data and further information and copies of the data in accordance with the law.
  • Right of rectification: you have the right to request, in accordance with the law, that the data concerning you be completed or that the incorrect data concerning you be corrected.
  • Right to erasure and restriction of processing: You have the right to request immediate erasure of the data concerning you in accordance with the legal provisions or, alternatively, to request restriction of data processing in accordance with the legal provisions.
  • Right to data portability: you have the right to obtain the data concerning you that you have provided to us in a structured, common and machine-readable format, in accordance with the law, or to request its transfer to another controller.
  • Complaint to the supervisory authority: In accordance with the law, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State where you have your habitual residence, your place of work or the place where the alleged infringement was committed, if you consider that the processing of your personal data infringes the GDPR.

Definitions

This section provides an overview of the terms used in this privacy statement. Many of the terms are taken from the law and especially in Art. 4 GDPR. The statutory provisions are binding. The following explanations, on the other hand, are primarily intended to help you understand them. The terms are sorted alphabetically.

  • Visit Promotion Evaluation: “Conversion Tracking” refers to a process used to determine the effectiveness of marketing efforts. Typically, a cookie is stored on users’ devices within the websites where the marketing takes place and then retrieved on the target website. For example, we can track whether the ads we have placed on other websites have been successful.
  • Cross-device tracking: Cross-device tracking is a form of tracking in which information about users’ behavior and interests is recorded in so-called profiles across all devices by assigning users an online identifier. This means that user information can usually be analyzed for marketing purposes, regardless of the browser or device used (e.g., cell phone or desktop computer). For most providers, online identification is not linked to simple data such as names, postal addresses or e-mail addresses.
  • IP masking: “IP masking” is a procedure in which the last octet, i.e. the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing.
  • Interest and behavioral marketing: Interest and/or behavioral marketing is the term used when potential user interests in advertising and other content are defined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visiting and staying on certain websites, purchasing behavior or interaction with other users), which is stored in a so-called profile. Cookies are usually used for these purposes.
  • Conversion measurement: Conversion measurement is a method used to determine the effectiveness of marketing measures. Typically, a cookie is stored on users’ devices within the websites where the marketing takes place and then retrieved on the target website. For example, we can track whether the ads we have placed on other websites have been successful.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is any person who, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or with one or more factors specific to the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
  • Profiling: “Profiling” means any automated processing of personal data consisting of the use of such personal data to analyze, evaluate or predict certain personal aspects about an individual (including, depending on the type of profiling, information about age, gender, location and movement data, interaction with websites and their content, shopping behavior, social interactions with other individuals).e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and may include visitors’ behavior or interests in certain information, such as the content of websites. With the help of reach analysis, website owners can see, for example, at what time visitors visit their website and what content they are interested in. For example, they can better tailor the content of the website to the needs of their visitors. For reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offer.
  • Remarketing: “Remarketing” or “retargeting” is the term used, for example, for advertising purposes, to indicate which products a user is interested in on a website in order to remind the user of these products on other websites, e.g. in advertising.
  • Tracking: “Tracking” is the term used when user behavior can be tracked across multiple online offerings. Behavioral and interest information is usually stored in cookies or on the servers of tracking technology providers with regard to the online offers used (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to match their interests.
  • Controller: a “controller” is a natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation performed with or without the aid of automated procedures, or any such series of operations, in relation to Personal Data. The term is broad and encompasses virtually any handling of data, whether in collection, analysis, storage, transmission or deletion.
  • Audience building: Targeting (or “Custom Audiences”) is the term used when determining target groups for advertising purposes, e.g. placing ads. For example, based on a user’s interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertising for similar products or in the online store where he or she viewed the products. Similar audiences” (or similar audiences) are those contents that are deemed appropriate are displayed to users whose profiles or interests match those for which the profiles were created. Cookies and web beacons are generally used to create custom audiences and like audiences.

Last change on 21. November 2022