Brand Strategy
A strong brand needs a firm foundation built on tailored statements of mission, vision, target audience, USPs and other factors. This foundation gives the brand its power - and enables it to become successful in the long term.
Mary Neumeier defines a brand as the emotional bond that connects a customer with a product, service or organization. It goes beyond the purely rational consideration and is based on the gut feeling a person feels when interacting with the brand.
Under this guiding principle, we develop holistically unique brands that stand out from the competition and appeal to the right target group. From strategy and design to digitalization and further support, we consider every brand to be exceptional and implement it accordingly.
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Services
Brand Design
Brand design and brand expression make the brand visible and tangible. In this way, it represents the company and appeals to the target audience to create a successful presence. As an agency, we implement these elements for our clients.
Brand Digitalization
We accompany companies in discovering their digital potential and support their transformation through website development, intelligent databases, process automation and software development. We focus on customized solutions for a successful digital presence.
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Selected projects
Case Studies.
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Philosophy
Holistic.
Through holistic branding strategy, we create consistent and memorable experience for the target audience.
Transparent.
Clear communication in the process is critical to ensure smooth collaboration.
Precise.
Through effective strategy work and goal setting, we achieve the desired result that meets your expectations.
Customized.
Due to the individual approach we create tailor-made solutions for your unique brand.
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Process
How are unique brands created at Zeitgeist?
Initial consultation
Step 1 // What are your pain points and what makes your brand stand out? In the no-obligation initial consultation, we take the time to understand your brand and your challenges in detail in order to develop solutions and effectively exploit your potential.
Initial research
Step 2 // Next comes research on our part - we want to better understand your brand and the target market. In doing so, we look at the competition, as well as target group(s). We dive deep to accurately classify the environment around your brand.
Strategy workshop
Step 3 // We then go into depth with you in the brand strategy workshop. In doing so, we take a concrete look at all strategic aspects that distinguish your brand. Starting with your vision and mission, your target group and your positioning.
In-depth research
Step 4 // After the workshop, we conduct in-depth research to substantiate the findings with reliable figures, data and facts from statistics and studies. This gives additional understanding and ensures reference to the real market. Now, together, we have poured a massive foundation to build your brand.
Stylescapes
Step 5 // On the strategic basis, we now work out the first visualization of your brand in the form of stylescapes. This involves multiple iterations and coordination until we have found a direction that is in line with the brand strategy, but also with your ideas.
Corporate Identity
Step 6 // Finally, we work out the corporate identity and create a comprehensive brand manual for it. This serves as a guide and includes all relevant elements such as logos, colors, fonts and application guidelines to ensure that your brand is perceived consistently across all communication channels.
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Our customers
Strong brands that trust us.
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Customer feedback
Kinderhotels
Kinderhotels has been around for over 40 years and has become a strong brand. Now it was a matter of skilfully developing these further in line with the times and growing with the company. A difficult task, which the Zeitgeist Agency from Vienna mastered with great branding.
Gerhard Stroitz
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CEO & Founder
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How to reach us
Contact.
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Non-binding inquiry
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Contact
Are you looking for a professional branding agency from Vienna? We are at your disposal for initial consultations without obligation.
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