The Brand Book is an engaging summary of the individual brand strategy. It contains all the important elements that define a brand – from the mission, vision, values and target group to the visual identity with logo, colors and imagery. It serves as a guide for everything related to the brand – in addition to being a representation that can be referred to again and again. With up-to-date, easily accessible and customizable digital policies, all employees are always informed about a company’s values. Brand guidelines can be realized accordingly, saving time and nerves – and increasing the success of a brand.