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Kinderhotels

New branding and positioning of a true original.

The Kinderhotels logo on a colorful background.
The Kinderhotels logo on a colorful background.
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Project information

Kinderhotels, the original since 1988, is the first hotel group, which from the beginning was designed specifically for vacations for families with children. The company can look back on over 30 successful years and an excellent reputation.

At some point, it was time for a contemporary overhaul of the branding. This was achieved through a realignment of the entire corporate design, including print media, and the Kinderhotels now shine with a modern appearance.

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Solution

The solution was a strong simplification and revision of the image and font logo as well as a new elaboration or selection of colors, fonts, imagery, iconography as well as illustrations.

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Result

The result is a modern brand that successfully communicates the history, values and mission of this and optimally addresses the target group. Both visually and linguistically.

The original Kinderhotels gift card.
White background

How strong is your brand presence?

For non-binding initial consultations – to analyze your potential or concrete project inquiries – we are gladly at your disposal.