New branding and positioning of a true original.

The Kinderhotels logo on a colorful background.
The Kinderhotels logo on a colorful background.

Project information

Kinderhotels, the original since 1988, is the first hotel group, which from the beginning was designed specifically for vacations for families with children. The company can look back on over 30 successful years and an excellent reputation.

At some point, it was time for a contemporary overhaul of the branding. This was achieved through a realignment of the entire corporate design, including print media, and the Kinderhotels now shine with a modern appearance.



The challenge was to recall the brand’s successful history and original while developing a contemporary and coherent brand identity.

A couple kissing their baby in a field at sunset in Kinderhotels.
A family is relaxing at a Kinderhotel in the park during fall.
The logo for Kinderhotels.
A stack of Kinderhotels brochures on a table.


The solution was a strong simplification and revision of the image and font logo as well as a new elaboration or selection of colors, fonts, imagery, iconography as well as illustrations.



The result is a modern brand that successfully communicates the history, values and mission of this and optimally addresses the target group. Both visually and linguistically.

The original Kinderhotels gift card.
White background

How strong is your brand presence?

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