ZEITGEIST developed the entire brand identity for the Klima Taskforce (KTF): from the brand strategy, logo and visual language to the one-pager website. The focus was on combining attitude and action, i.e. sustainability as an economically feasible, pragmatic path to an independent energy future.
Based on the central guiding principle “Ecological = Economical”, we have developed an image that combines clear messages with visual self-confidence. The tonality is determined but accessible. The visual language is large, direct and without frills. The website structures the complex topic of energy in such a way that orientation is easy and information becomes motivation.
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