Project information
We worked with Erste Financial Life Bank (FLiP) to modernize their online presence. Our goal was to position FLiP as a leading knowledge broker for economic and financial topics and to create an authentic representation of their identity.
Details
Client
FLiP
Year
2024
Services
Challenge
The existing design was outdated and no longer met current standards. In addition, the CMS was limited and difficult to use, which made it difficult to update the content. We focused on using transparency to symbolize the sharing of knowledge. From a technical perspective, it was crucial to enable simple self-administration with differentiated authorizations and to provide dynamic content.
Solution
To overcome the challenges, we implemented a secure and sustainable CMS based on WordPress Multisite. This enables easy copy-paste website deployment for franchises. We also integrated AI-based translations for multilingual content to ensure global reach. The platform supports easy self-administration with differentiated permissions, which significantly increases efficiency and flexibility for the FLiP team.
Result
How strong is your brand presence?
For non-binding initial consultations – to analyze your potential or concrete project inquiries – we are gladly at your disposal.
The collaboration with the FLiP team was collaborative and successful at all levels. We restructured the website to target teachers and franchises. The design is modern and playful, with a strong focus on corporate identity and interactive elements. The website now features an extensive table of contents covering a wide range of financial topics and offering real added value to users.