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Restaurant Das Franz

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Appetizing new look for golf club restaurant in Graz Andritz.

A group of people toasting at a table with food and drinks.
A group of people toasting at a table with food and drinks.
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Project information

We accompanied the friendly restaurant in the green – Das Franz am Golfclub Graz-Andritz St. Gotthard – during the complete branding process and the redesign of their menu. This means: new appearance, new atmosphere, more range and unchanged enjoyment.

Details

Client

Restaurant Das Franz

Year

2022

Services

Brand Design
Corporate Design
Print & Editorial
Photo & Video Production
Three glasses of drinks on a wooden table.
A bottle of wine with the word franzs on it.
Two bartenders standing in front of a bar.
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Challenge

The task was to present the overall appearance of the restaurant in a new light and to design a visual redesign of the menu. This should not only harmonize with the existing logo and match the existing appearance in terms of color and style – but also expand the target group addressed by it.

A barista pouring milk into an iced coffee.
Two business cards on a leather couch.
A wine cooler with several bottles of wine in it.
A person looking at a menu at a restaurant.
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Solution

We initiated a branding process that optimally emphasized the restaurant’s mission and vision. To ensure the best possible match between the new menu and Franz’s appearance, the restaurant’s style was captured and combined with playful illustrations and sympathetic lettering.

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Result

An appealing appearance that appears warm and friendly and appeals to a broader target group than before. The chic ambiance and quality food is brought together with visual warmth and accessibility on the redesigned menu.

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