Project information
SuperKalt by Sabrina Müller in Graz uses Alpha Cooling® technology, an innovative cold application to promote health and relieve pain. We have developed a comprehensive brand strategy for the SuperKalt project. Our contribution included the design of the logo as well as the development of the complete branding, including the conception and realization of the website.
Details
Client
SuperKalt Kälteanwendung
Year
2024
Challenge
The main challenge in developing the branding for SuperKalt was to harmoniously merge the personal identity of occupational therapist Sabrina Müller with the technical and rather “cold” design of the Alpha Cooling® technology. The aim was to find a balance between adequately representing the innovative technology without making exaggerated promises and ensuring an appealing and stylish appearance that authentically conveys the brand essence.
Result
The result is a sophisticated brand communication that authentically expresses the innovative spirit of SuperKalt technology. By merging a sound brand strategy with a harmonious color palette and user-friendly typography, an overall image was created that reflects both the humanity and technological precision of Alpha Cooling®. Sabrina Müller’s personal brand fits seamlessly into this image and is complemented by carefully designed flyers and business cards that consistently communicate the innovative character of SuperKalt.
How strong is your brand presence?
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