Project information
From PM-Technologies back to PMT: Years of industry expertise, unique patented products and advanced approaches to solutions give the company a reputation as a recognized expert in the cement and minerals industry. We implemented a holistic rebranding project for PMT and revived the original storied company name.
Our services included a thoughtful brand strategy, engaging brand design and a compelling web presence to highlight PMT’s new-old drive.
Details
Client
PMT
Year
2023
Challenge
One of the challenges was to effectively present PMT’s extensive portfolio of services and products both in branding and on the website. The aim was to create a modern and forward-looking atmosphere that would encapsulate PMT’s new drive.
At the same time, the website should not only be user-friendly and clearly arranged for visitors, but also offer the possibility for PMT to edit and create content independently – accordingly, it was necessary to additionally develop a clearly structured backend solution.
Solution
Through the development of a clear brand strategy and the complete redesign of the corporate design, the aim was to address the target group even better. A visual separation of the two different areas (tax & legal) was achieved in the form of a color coding system.
Result
The result of our work is a modern and future-oriented branding that impressively reflects the new generation of PMT. The website is not only attractively designed, but also enables user-friendly and comprehensive content management thanks to a clearly structured and globally conceived backend. PMT now has a strong (online) presence that effectively communicates its new drive and usual high quality.
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