Rebranding for experts in the cement and minerals industry
From PM-Technologies back to PMT: Years of industry expertise, unique patented products and advanced approaches to solutions give the company a reputation as a recognized expert in the cement and minerals industry. We implemented a holistic rebranding project for PMT and revived the original storied company name.
Our services included a thoughtful brand strategy, engaging brand design and a compelling web presence to highlight PMT’s new-old drive.
One of the challenges was to effectively present PMT’s extensive portfolio of services and products both in branding and on the website. The aim was to create a modern and forward-looking atmosphere that would encapsulate PMT’s new drive.
At the same time, the website should not only be user-friendly and clearly arranged for visitors, but also offer the possibility for PMT to edit and create content independently – accordingly, it was necessary to additionally develop a clearly structured backend solution.
Through the development of a clear brand strategy and the complete redesign of the corporate design, the aim was to address the target group even better. A visual separation of the two different areas (tax & legal) was achieved in the form of a color coding system.
The result of our work is a modern and future-oriented branding that impressively reflects the new generation of PMT. The website is not only attractively designed, but also enables user-friendly and comprehensive content management thanks to a clearly structured and globally conceived backend. PMT now has a strong (online) presence that effectively communicates its new drive and usual high quality.
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For non-binding initial consultations – to analyze your potential or concrete project inquiries – we are gladly at your disposal.