Branding & website for educational summer camps.
Champs stands for educational fun and more: the camp aims to enable children and young people to learn more about themselves, their environment and their fellow human beings. Our goal was to create a coherent brand identity including a website as a source of information and booking platform.
The challenge was to clearly understand the target group for a new start-up with a unique concept and to develop a brand identity including a website for it.
The solution was a brand strategy workshop, in which the brand was strategically defined, as well as a multi-stage process for the joint development of the complete corporate identity. Based on this, the website was conceptualized, designed and implemented.
The result is a harmonious CI that appeals to both children and parents (target group). In addition, the most important digital brand expression, the website, was redesigned and implemented.
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