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ISTmobil

Digitization of public transport.

A green business stationery set on a table, featuring ISTmobil branding.
A green business stationery set on a table, featuring ISTmobil branding.
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Project information

The company ISTmobil is one of the leading companies for the networking of public transport in Austria. The aging logo as well as the rest of the corporate design had to be revised together with the website in a contemporary way.

A woman in a business suit using her cell phone in the back seat of a car.
A green background with the words mobilitat für alle, featuring ISTmobil.
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Challenge

The challenge was to tie in with the existing CD so as not to lose brand recognition, but at the same time transport it into 2021. In the course of this, the website was redesigned, as well as an explainer video including. specially commissioned graphics.

Two people standing next to a ISTmobil e-cargo van.
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Solution

The solution was a liberation and redivision of the logo. By splitting it into font & image logo, we have created more flexibility. At the same time, the colors and fonts, as well as the entire iconography, were revised to create a consistent brand presence.

The Explainer Video provides all details about the principle of ISTmobil, as well as all the associated benefits for passengers, partner companies and the regions.

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Result

The new corporate design was then implemented in the web design. The new layout was designed to be much more intuitive and user-friendly in order to clearly present the large amount of information.
The result is a contemporary brand presence with an accompanying digital identity, which impresses with its appealing and consistent design.

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