Brand Strategy
To build a strong brand, it needs a solid foundation consisting of clear statements of mission, vision, target audience, USPs and other important factors. This is the only way to achieve the desired success.
In the course of digitalization, software is becoming an increasingly important element in for entrepreneurs, but also private users. The range of products on offer in almost all sectors is so large that only fully-fledged brands will prevail in the long term.
We develop unique brand identities for software companies and turn a SaaS into a brand. Starting from naming, logo and corporate design to brand communication.
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Services
Brand Design
The brand is translated into reality through brand design and brand expression, which make the brand visible and tangible. This represents the company and addresses the target group.
Brand Digitalization
We accompany companies on their way to digital transformation and help them discover and successfully implement potential in areas such as website development, intelligent databases, process automation and software development.
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Selected projects
Case Studies.
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Philosophy
Unique
Every brand needs to be unique to stand out from the competition and appeal to just the right target group.
Substantial
We go into depth with every brand development, create substance and build on it sustainably.
Holistic
Brands must be viewed and implemented holistically in order to ultimately achieve the desired effect.
Strategic
Our brands are subject to a clear strategy, which we develop through joint workshops and fact-based research.
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Process
Strategy
Initial consultation
In the initial consultation, we identify potentials for the (further) development of your brand.
Initial research
Before we work together on your brand, we conduct the initial research. In this we get a feeling for the market, regarding the target group(s), as well as competitors and your positioning.
Strategy workshop
Then, in a joint workshop, we work out the brand substance, precise positioning in detail, character, language and initial visual styles of your brand.
In-depth research
In order to gain an even better understanding of the brand and also to substantiate what we have worked out with facts, we carry out in-depth research work. This involves interviews, surveys, market statistics, and (if available) the collection and analysis of existing data.
Stylescapes
Using stylescapes, we create the first visual expressions of your brand. In the process, rough style directions are worked out, based on strategy workshop and in-depth research. In this step comes to several presentation of different directions and feedback loops with you for joint coordination.
Corporate Identity
Finally, we work out the final corporate identity including the manual. Starting with logo, business cards, stationery, signatures and much more, including instructions (brand manual) for further use.
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Facts
+195 billion USD market
The total SAAS market is worth over 195 billion (Source: Gartner)
500% Growth in 7 years
The Saas market has grown 500% in the last 7 years (source: Gartner)
70% of the software is SAAS
70% of the software used in enterprises is SAAS. (Source: Bettercloud)
Consistent growth for 10 years
For over years, the SAAS market has grown steadily every year. (Source: Apps run the world)
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Our customers
Strong brands that trust us.
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Customer feedback
avenus
With avenus, we have launched a software project that should revolutionize the entire local mobility and previous standards. The branding requirements were correspondingly high. The result is impressive. Zeitgeist is the SAAS branding agency of our choice.
Alexander Fellner Stiasny, B.Sc.
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CEO & Founder
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How to reach us
Contact.
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Non-binding inquiry
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Contact
Want your SaaS to stand out from the competition with targeted branding and the right audience?
