USP – Definition, Meaning & Examples in Marketing

Das USP-Logo auf weißem Hintergrund.

Definition USP stands for “unique selling proposition”. It refers to the special feature or advantage that sets a product or service apart from the competition and makes it more attractive to potential customers. A USP can be a particular product feature, a special pricing strategy, or a unique marketing message, among other things. Meaning […]

Value Proposition Canvas – Definition, Example & Template

Zwei Personen in einem Büro verwenden einen Laptop, um ein Beispiel oder eine Vorlage für eine Wertversprechen-Leinwand zu erstellen.

When it comes to truly understanding your customers, including their missions, pains and benefits, as well as your offering to them, the Value Proposition Canvas, developed by Alex Osterwalder, is one of the best tools to help you do that. Definition The Value Proposition Canvas is a tool that can help position a product or […]