Sustainable Branding: Definition & Examples + TOP 7 Strategies
Definition Sustainable Branding refers to the process of creating and promoting a brand that is consistent with sustainable business practices and environmental, social and governance (ESG) standards. This involves incorporating sustainable values and practices into all aspects of the brand, from sourcing and production to marketing and communications. The goal of sustainable branding is to […]
Brand names: Find, Check and Protect – Guide
Brand names: Find, Check and Protect – Guide Finding the right brand name is often not that easy, but of crucial importance when building a strong brand. In this article, we highlight the most important aspects regarding the topic of brand name. Among them, the definition, the main features of a brand name, how to […]
What is a claim? (Marketing) Definition, characteristics and meaning
Definition In marketing, a claim refers to a statement or assertion that a company or brand makes about the benefits, features, or characteristics of its product or service. Claims are often used in advertising and promotional materials to persuade and influence potential customers to choose one’s product. These claims may take the form of slogans, […]
What is a slogan? Definition, examples + generator
What is a slogan? Definition A tagline is a catchy phrase or sentence used to convey a specific message about a product, brand, organization or cause. It is usually short and concise and is designed to grab the attention of the target audience and leave a lasting impression. Slogans are often used in advertising and […]
What is a tagline? Definition, Examples & Guidance
Taglines are an essential part or brand element of any brand or branding. branding . A strong tagline contributes to the success of a brand and stays in the mind of the target group. But what is a tagline anyway, why do you need it and what examples are there? Definition A tagline is a […]
Branding – definition, components and examples
Branding is an important aspect for any business, large or small. It’s about creating a unique identity and image for a company, product or service that sets it apart from the competition. In a world where consumers are bombarded with hundreds of advertising and marketing messages every day, effective branding can make all the difference […]
Style guide: how to create with template
Style Guide – Everything you need to know from A-Z.
Create Buyer Persona – Template and Examples
Buyer personas are critical in branding and marketing.
12 Archetypes in Branding: Overview, Explanation & Examples + Test
What is a Brand Archetype? We introduce them.
Brand Elements – TOP 10 + Explanation
The TOP 10 Brand Elements of a brand you need to know.
Employer Branding: Definition, Strategies & Examples
Employer branding – explanation and examples in practice
USP – Definition, Meaning & Examples in Marketing
Definition USP stands for “unique selling proposition”. It refers to the special feature or advantage that sets a product or service apart from the competition and makes it more attractive to potential customers. A USP can be a particular product feature, a special pricing strategy, or a unique marketing message, among other things. https://www.youtube.com/watch?v=rfYdR4iwqAE Meaning […]
Key visuals: definition, development & examples
What are KeyVisuals in Marketing? Definition and examples.
Corporate design: definition, development & examples
What is a corporate design? Definition and examples.
Positioning in marketing: definition & examples
Marketing positioning. This is how it works.
Brand Identity: Definition, Creation & Examples
What is a brand identity? Explanation + examples
Corporate Identity: Definition, Components & Examples
What is corporate identity and how do you develop it?
Positioning Statement – Definition, Guidance & Example
Positioning Statement – Explanation and Guidance
Value Proposition Canvas – Definition, Example & Template
When it comes to truly understanding your customers, including their missions, pains and benefits, as well as your offering to them, the Value Proposition Canvas, developed by Alex Osterwalder, is one of the best tools to help you do that. Definition The Value Proposition Canvas is a tool that can help position a product or […]
Vision Statement – Definition, Guidance & Examples
Vision Statement – Explanation and Guidance
