The value of branding (ROI): More human than you might think
In this article, we shed light on the concrete benefits that strong branding can bring to your company. With tangible facts and figures, we show how branding can increase ROI and why it is essential to address the topic today.
How is the true value of a brand measured?
What is a brand really worth beyond sales and logos? The blog sheds light on how trust, emotions and strategic branding shape brand value in the long term. And a few thoughts on the topic of ROI.
What is Sustainable Branding? Definition & Examples + TOP 7 Strategies
What actually is Sustainable Branding, which strategies can be pursued and what should one pay attention to?
Brand names: Find, Check and Protect – Guide
In this article, we highlight the most important aspects of developing a brand name.
What is a claim? Definition, Features & Meaning
A truthful claim strengthens brand awareness and is an important part of brand communication.
What is a slogan? Definition, examples + generator
A catchy slogan conveys a message about a product, brand or organization.
What is a tagline? Definition, Examples & Guidance
The tagline as one of the most important visual brand elements along with the logo.
What is branding? Definition, components and examples
Branding is the totality of all impressions and the gut feeling that the customer has of a company.
Style guide: how to create with template
Style Guide – Everything you need to know from A-Z.
Create Buyer Persona – Template and Examples
Buyer personas are critical in branding and marketing.
12 Archetypes in Branding: Overview, Explanation & Examples + Test
What is a Brand Archetype? We introduce them.
Employer Branding: Definition, Strategies & Examples
Employer branding – explanation and examples in practice
USP – Definition, Meaning & Examples in Marketing
Definition USP stands for “unique selling proposition”. It refers to the special feature or advantage that sets a product or service apart from the competition and makes it more attractive to potential customers. A USP can be a particular product feature, a special pricing strategy, or a unique marketing message, among other things. https://www.youtube.com/watch?v=rfYdR4iwqAE Meaning […]
Key visuals: definition, development & examples
What are KeyVisuals in Marketing? Definition and examples.
Corporate design: definition, development & examples
What is a corporate design? Definition and examples.
Positioning in marketing: definition & examples
Marketing positioning. This is how it works.
Brand Identity: Definition, Creation & Examples
What is a brand identity? Explanation + examples
Corporate Identity: Definition, Components & Examples
What is corporate identity and how do you develop it?
Brand Strategy: Definition, Templates & Examples
What is a Brand Strategy – Explanation & Guidance
Positioning Statement – Definition, Guidance & Example
Positioning Statement – Explanation and Guidance
Value Proposition – Definition, Example & Template
When it comes to truly understanding your customers, including their missions, pains and benefits, as well as your offering to them, the Value Proposition Canvas, developed by Alex Osterwalder, is one of the best tools to help you do that. Definition The Value Proposition Canvas is a tool that can help position a product or […]
Vision Statement – Definition, Guidance & Examples
Vision Statement – Explanation and Guidance
Mission Statement: Definition, Examples & Template
Mission Statement – definition, examples and guidance