What actually is Sustainable Branding, which strategies can be pursued and what should one pay attention to?
In this article, we highlight the most important aspects of developing a brand name.
A truthful claim strengthens brand awareness and is an important part of brand communication.
A catchy slogan conveys a message about a product, brand or organization.
The tagline as one of the most important visual brand elements along with the logo.
Branding is the totality of all impressions and the gut feeling that the customer has of a company.
Style Guide – Everything you need to know from A-Z.
Buyer personas are critical in branding and marketing.
What is a Brand Archetype? We introduce them.
Employer branding – explanation and examples in practice
Definition USP stands for “unique selling proposition”. It refers to the special feature or advantage that sets a product or service apart from the competition and makes it more attractive to potential customers. A USP can be a particular product feature, a special pricing strategy, or a unique marketing message, among other things. https://www.youtube.com/watch?v=rfYdR4iwqAE Meaning […]
What are KeyVisuals in Marketing? Definition and examples.
What is a corporate design? Definition and examples.
Marketing positioning. This is how it works.
What is a brand identity? Explanation + examples
What is corporate identity and how do you develop it?
What is a Brand Strategy – Explanation & Guidance
Positioning Statement – Explanation and Guidance
When it comes to truly understanding your customers, including their missions, pains and benefits, as well as your offering to them, the Value Proposition Canvas, developed by Alex Osterwalder, is one of the best tools to help you do that. Definition The Value Proposition Canvas is a tool that can help position a product or […]
Vision Statement – Explanation and Guidance